Privacy Policy



LEAN RETAIL INT. AB is committed to respecting and protecting your privacy. Our goal is to be clear about what information we collect and how we use and protect your personal information. LEAN RETAIL INT. AB is the data controller and is responsible for the personal data we may collect during your interactions with us.

The below Privacy Policy (together with our Terms and Conditions, any other documents referred to in it) outlines how we may collect, use, store and process your personal information.

This Privacy Policy applies to the website and all its sub-domains (hereinafter, the “Website”), and is served by LEAN RETAIL INT. AB, a company governed by Swedish law and registered in Sweden at: Box 5,178 21 Ekerö. Corporate id: 559070-5652.

We truly hope that you will take time to read it through as we have no other goal but to maintaining your privacy. Please remember that you can manage your information and protect your privacy anytime by, for instance, viewing and editing your information in your account; controlling what kind of cookies are used when you visit our website or getting in touch with us on


This Policy is based on the following principles:

  • Personal data shall be processed lawfully, fairly and transparently;

  • Personal data shall only be collected for specific, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes;

  • Personal data shall be adequate, relevant and limited to what is necessary for processing;

  • Personal data shall be accurate and, where necessary, kept up to date with every effort to erase or rectify without delay;

  • Personal data shall be kept in a form such that the data subject can be identified only as long as is necessary for processing;

  • Personal data shall be processed in a manner that ensures the appropriate security;

  • Personal data shall not be shared with third parties except when necessary in order for them to provide services upon agreement;

  • Data subjects must easily exercise their rights.


Personal information is data that can be used to identify or contact you. Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as: “any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

While we may collect personal data, we will never collect “sensitive personal data” about you, which the EU’s General Data Protection Regulation (GDPR) defines as “categories of personal data related to racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, data concerning health or data concerning a natural person's sex life or sexual orientation.”

Depending on your engagement with us, , we may collect, process and store personal information. We collect your personal data when you set up an account, make a purchase, browse our website, contact our customer care service, and/or subscribe to our newsletter or engage with our marketing campaigns.


We may collect and process the following information:

Email address, Full name, Phone number, Billing address, Shipping address, Visited and Liked products, Order history, and Login details.

We use the above information from the following purposes:

  • So you can create your account

  • So you can pre-register information that will be asked about at the checkout

  • So you can manage your account and facilitate purchasing process

  • So you can review your order history;

  • So you can quickly log into our website to improve your customer experience

  • To provide you with products you might like

The legal grounds to process your personal data are:

  • The processing for your account is based on our legitimate interests* so we can give you access, for instance, to your order history, or facilitate the purchase and checkout process.


We may collect and process the following information:

Email address, Full name, Phone number, Billing address, Shipping address, Payment information details.

We use the above information from the following purposes:

  • So you can purchase and receive your order

  • So you can receive updates about your order including shipping information

  • So you can receive marketing communication

  • So we can contact you to find out what you think about our services

  • So we can notify you about changes to our services or terms and conditions

  • So you can receive your refund, and we can manage the return process

So we can prevent and detect fraud

The legal grounds to process your personal data are:

  • The processing of your personal data is necessary for the contract between you and Movesgood (to fulfill and deliver your purchases), for compliance with our legal obligations and our legitimate interests*


As you interact with our website, we may automatically collect technical information about your browsing actions and behaviours. We collect this data by using cookies. A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps to analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. Most web browsers will automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Please be aware that this may prevent you from taking full advantage of the websites your interact with.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

We may collect and process the following information:

Email address, technical data gathered using cookies when you visit our website

We use the above information from the following purposes:

  • So we can inform you and remind you of any task which remains uncompleted (incomplete orders, abandoned baskets)

  • So we can inform you when a product is back in stock

  • So we can provide, update, maintain, improve and protect our website, business and services

  • So we can deliver relevant website content and online advertisements.

The legal grounds to process your personal data are:

  • The processing of your personal data is based on your consent (when you sign up for our NL and ask to be reminded when a product is back in stock) or based on our legitimate interests*


We may collect and process the following information:

Name, Email address, Telephone number, Correspondence history, order information, shipping address, payment information, ID documentation

We use the above information from the following purposes:

  • So you can contact and communicate with us

  • So we can manage and administrate all your queries efficiently

  • So we can verify your identity when you request further information based on your rights

The legal grounds to process your personal data are:

  • The processing of your personal data is necessary for the contract between you and us, and based on our legitimate interests*


We may collect and process the following information:

Contact details such as email address, full name, telephone number, shipping address, and other personal information submitted

We use the above information from the following purposes:

  • So you can sign up to our newsletters and receive information, news and offers about our products

  • So we can smoothly manage our marketing efforts

The legal grounds to process your personal data are:

  • The processing of your personal data is necessary for the contract between you and us

 *When we rely on the ‘legitimate interests’ condition, Movesgood will always meet the following requirements:

  • We must process the information for the purposes of our legitimate interests or for those of a third party to whom we disclose it;

  • The above interests must be balances against your interests. The “legitimate interests” condition will not be met if the processing is unwarranted because of its prejudicial effect on your rights and freedoms, or legitimate interests. Movesgood’s legitimate interests do not need to be in harmony with those of the individual for the condition to be met. However, where there is a serious mismatch between competing interests, your legitimate interests will always come first.


We will never sell your personal data to any third party. However, in rare cases, we may need to share your personal information with companies with a professional need to know who assist us in operating our website, conducting our business or servicing you, Planboo AB is such business. They will only process your personal data in accordance with our instructions and are subject to a duty of confidentiality. All such providers would provide sufficient guarantees to implement the technical and organisational measures necessary to meet the requirements of the GDPR and our own.

We share your personal information in the following cases:

  • To any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries;

  • In the event that we sell or buy any business or assets, data may be disclosed to the prospective seller or buyer of such business or assets;

  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions and other agreements; or to protect the rights, property, or safety of Movesgood, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction;

  • If we are processing it on behalf of a customer;

  • To companies for the performance of any contract we enter into with you or them and that help us provide our services adequately such as, payment service providers, delivery companies or our warehouse.

  • To other professional services companies such website hosts, advertising/marketing agencies and analytics or search engine providers helping us run, improve and optimize the Website or helping us store your data.


Under certain circumstances, you have rights under data protection laws in relation to your personal data. These individual rights are best summarised by the The Swedish Data Protection Authority here : Read More

You can ask us or third parties to stop sending you marketing messages at any time by contacting us on , in writing, at any time. Where you opt out of receiving our marketing messages or other communications, this opt-out will not apply to personal data provided to us as a result of a product/service purchase/delivery or other transaction. In these instances, we will often be required by law to retain your data.

Equally, if you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible on . We will promptly correct any information found to be incorrect.

You may request details of personal information which we hold about you at any time. If you would like a copy of the information held on you please write to We will try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Please be aware that we may also need to request specific information from you to help us confirm your identity and to ensure your right to access your personal data, or to exercise any of your other fundamental rights. This is a security measure to ensure that personal data is not disclosed to any person who has no right to it. We may also contact you to ask you for further information in relation to your request to accelerate our response.

In the event that you feel Movesgood has not correctly responded to your request, you have the right to lodge a complaint to the relevant Supervisory Authority. Movesgood’s Supervisory Authority is The Swedish Data Protection Authority (DPA). You will find their contact information here: We would, however, appreciate the chance to deal with your concerns before you approach the DPA, so please contact us in the first instance.


Where a third-party provider is located outside the European Economic Area, we will always ensure that the transfer of personal data will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the European Commission where the data protection authority does not believe that the third country has adequate data protection laws or with companies that are Privacy Shield Certified.


We will hold your personal data for as long as you are you have an account and for as long as is necessary to comply with our legal/ regulatory obligations, resolve disputes, prevent fraud and abuse or enforce our terms and conditions.

When we no longer need to retain your personal data, it will be deleted or be anonymized so that you can no longer be identified from it.

We securely destroy all financial information once we have used it and no longer need it.


Movesgood will use all reasonable efforts to protect your personal information. We are using the latest industry standards and security measures such SSL/TLS encryption for protection of user data and personal information.

Our goal is to have all appropriate technical and organisational measures to ensure a level of security appropriate to the risk of processing and using personal data. We have safeguard processes in place in order to ensure the ongoing confidentiality, integrity, availability and resilience of our or third parties processing systems and services as well as the ability to restore the availability and access to personal data in a timely manner in the event of a physical or technical incident.

Your data is always store in secure environments and we provide training to our Staff on data protection best practices and require them to enter into a confidentiality agreement.

You can access and edit personal information after signing into your account. To sign in, you are required to know your login credentials - email address and password. There is no way to access personal information without knowing the login credentials, therefore no unauthorized party can access it. We therefore ask you to keep your password secret and to not share it with any person. Please, immediately inform us if you know or suspect to have lost your login or that someone else is accessing your account.


If you have any questions about this Privacy Policy and/or have any enquiry relating to your Personal Data, please contact us on or send us a letter to Data Privacy, LEAN RETAIL INT. AB, Box 5,178 21 Ekerö, SWEDEN.


We keep our Privacy Policy under regular review. We will post any updates on this webpage. If significant changes are made, we will directly contact you by email so you can review the changes. Please check back frequently to see any updates or changes to our Privacy Notice.

The Privacy Policy was last updated APRIL 7th 2021.