We've said goodbye to cotton and synthetic fibers.

about the company

The company was founded in 2017 with the vision to change the fashion industry. Our love for sustainability and beautiful fabrics goes hand-in-hand and we wanted to let people know it's possible to make a change for our planet by making the right choices. By choosing an eco-friendly material together with an eco-friendly, ethical production and final product, bamboo was the natural choice. We fell in love with its softness, natural layering and luxurious feeling as well as its ability to heat and cool, breathe and be antibacterial. Who doesn't want a piece of clothing that is both beautiful as it is ethical and eco-friendly? Quality over quantity, we love slow fashion.

So, who are we?


The fashion industry is considered to be one of the most pollutive industries in the world, with total greenhouse gas emissions from global textile production of 1.2 billion tons per year. The overuse of cotton and synthetic fibres and the demand for fast fashion is putting further pressure on our planets resources, with chemical-heavy production processes, leaving polluted water and non-recyclable waste behind.

The negative environmental impact occurs across several stages of a product’s lifecycle – from materials, sourcing and production, to transport, consumer use and end of life. At Movesgood, we are bringing our sustainability approach to all these stages. One of our commitments, which lies at the core of our business and our garments, is to not use any cotton or synthetic fibres. Instead, we use natural lyocell processed bamboo – one of the most eco-friendly fabrics on the planet.



Choosing materials and fibres that have a minimal impact on the environment is the foundation of everything that we do at Movesgood. There is no question that bamboo and linen-based fabrics are the most environmentally friendly, making up the core of all of our garments. We also focus our innovation on using and finding the most responsible technologies available for our production processes.


Cashmere is luxuriously soft and warm to wear, but the production puts a lot of pressure on the planet and, as with many natural fibres, it pills very easily. With concerns around the sourcing of virgin cashmere fibres, we only use GRS certified recycled cashmere in our garments. We also blend the cashmere with our unique lyocell processed bamboo. In this way, garments last longer, pill less, are more environmentally friendly and the fabric becomes even more soft!


Linen has a phenomenal absorbency, feels cool and comfortable against the skin and is an incredibly durable fabric – not just for summer. Linen yarn is made from the fibres of the flax plant, which requires minimal irrigation and can be grown without the need for pesticides or artificial fertilisers. In fact, it is one of the most biodegradable fabrics. The plant itself is also extremely versatile and can help clean contaminated soil from heavy metals. It is a superb material that we use in many of our garments, mixed with our lyocell processed bamboo, to make it even more soft and durable.


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