Privacy Policy

Last updated: 2026-02-09

1. INTRODUCTION

Movesgood ("Movesgood", "we", "us" or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose and safeguard your personal data when you visit or make a purchase from https://www.movesgood.com (the "Website") or otherwise interact with us.

Movesgood, registered in Sweden, Box 5, 178 21 Ekerö, Sweden. Movesgood is the data controller responsible for your personal data under applicable data protection laws, including the EU General Data Protection Regulation (GDPR).

If you have any questions about this Privacy Policy, please contact us at:
info@movesgood.com

2. PERSONAL DATA WE COLLECT

Personal data means any information that can identify you directly or indirectly.

We collect personal data when you:

• Create an account

• Make a purchase

• Browse our website

• Contact customer support

• Subscribe to marketing or newsletters

• Participate in campaigns or promotions

We do not intentionally collect special categories of personal data (such as health information, religious beliefs or political opinions). If you voluntarily provide such information, we will only process it where legally permitted.

3. HOW WE USE YOUR PERSONAL DATA

3.1 Account Creation and Management

We may collect:

• Name

• Email address

• Phone number

• Billing and shipping address

• Login credentials

• Order history

• Saved products and preferences

Purpose:

• To create and manage your account

• To facilitate checkout

• To provide customer service

• To personalise your shopping experience

Legal basis:

• Performance of contract

• Legitimate interest (customer experience and account functionality)

3.2 Purchases and Order Fulfilment

We may collect:

• Name

• Contact details

• Delivery address

• Payment details

• Order information

Purpose:

• To process and deliver orders

• To handle payments and refunds

• To prevent fraud

• To communicate order updates

• To comply with legal obligations

Legal basis:

• Performance of contract

• Legal obligations

• Legitimate interest (fraud prevention and service improvement)

Payment details are processed securely by authorised payment providers. Movesgood does not store full card details.

3.3 Customer Support and Communication

We may collect:

• Contact information

• Correspondence history

• Order information

• Identity verification information (if required)

Purpose:

• To respond to enquiries

• To handle complaints or returns

• To verify identity when exercising data rights

Legal basis:

• Performance of contract

• Legitimate interest (customer service)

3.4 Marketing and Newsletters

We may collect:

• Email address

• Name

• Purchase and browsing behaviour

Purpose:

• To send newsletters and offers

• To personalise marketing communication

• To measure campaign performance

Legal basis:

• Consent

You may withdraw consent at any time by using the unsubscribe link or contacting us.

3.5 Website Usage and Analytics

When you browse our Website, we may automatically collect:

• IP address

• Device information

• Browser type

• Pages visited

• Interaction data

• Cookies and tracking technologies

Purpose:

• To operate and improve our Website

• To analyse usage patterns

• To deliver relevant content and advertising

Legal basis:

• Consent (for non-essential cookies)

• Legitimate interest (security and essential functionality)

4. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to enhance your experience.

Cookies are categorised as:

• Strictly necessary cookies

• Functional cookies

• Analytics cookies

• Marketing cookies

Non-essential cookies are only activated with your consent through our cookie management tool.

You may withdraw or modify your consent at any time through cookie settings on our Website.

5. PROFILING AND AUTOMATED DECISION-MAKING

We may analyse your preferences, purchase history and browsing behaviour to provide personalised product recommendations and marketing content.

This profiling does not produce legal or similarly significant effects for you.

You have the right to object to profiling at any time.

6. SHARING PERSONAL DATA

We never sell personal data.

We may share data with trusted service providers such as:

• Payment providers

• Shipping and logistics partners

• IT and hosting providers

• Marketing and analytics providers

• Customer support service providers

All service providers are contractually bound to protect personal data and process it only according to our instructions.

We may also disclose personal data:

• To comply with legal obligations

• During business transfers or restructuring

• To prevent fraud or protect rights and safety

7. INTERNATIONAL DATA TRANSFERS

Some service providers may process data outside the European Economic Area (EEA).

When data is transferred internationally, we ensure appropriate safeguards including:

• European Commission Standard Contractual Clauses (SCCs)

• Transfer impact assessments

• EU-US Data Privacy Framework (where applicable)

8. DATA RETENTION

We retain personal data only as long as necessary.

Typical retention periods:

• Order and financial data: 7 years (legal accounting requirements)

• Account data: Until account deletion or inactivity for 24 months

• Marketing data: Until consent withdrawal

• Customer support data: Up to 24 months

After retention periods expire, data is deleted or anonymised.

9. YOUR RIGHTS

Under data protection law, you have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion ("right to be forgotten")

• Restrict processing

• Receive your data in portable format

• Withdraw consent at any time

• Object to marketing or profiling

• Not be subject to automated decision-making producing legal effects

To exercise your rights, contact info@movesgood.com.

We will respond within one month unless the request is complex.

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).

10. DATA SECURITY

We implement appropriate technical and organisational security measures including:

• SSL/TLS encryption

• Access control and authentication

• Secure hosting environments

• Staff confidentiality agreements

• Incident response procedures

If a data breach occurs, we will notify authorities and affected individuals where legally required.

11. THIRD-PARTY WEBSITES

Our Website may contain links to external websites. We are not responsible for their privacy practices. Please review their privacy policies separately.

12. CHILDREN

Our services are not directed to individuals under 16 years of age, and we do not knowingly collect personal data from children.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The latest version will always be published on our Website. If significant changes are made, we may notify you via email or Website notice.